![]() ![]() In layman's English, JSON-LD is a code snippet that tells search engines a specific price belongs to a specific product, or a postcode belongs to a business address, or that an event has a specific date - you get the idea. ![]() The “linked data” means it uses the internet to connect related data. This basically means it’s a lightweight data-interchange format easy for users to write and easy for search engines to parse and generate. JavaScript Object Notation for Linked Data. It’s the option that is least likely to break when you make other changes to your site. In it’s own documentation, Google often states JSON-LD is the easiest way to add metadata to sites. So, by using JSON-LD you can collect all the data about your product, address, events, website, and services and show them in one, small, piece of JavaScript code, that can just be pushed anywhere on a web page. Here's some examples of what rich snippets look like in SERPs: Why should I want rich snippets in SERPs?Īccording to recent studies by Search Engine Land, click-through rates (CTR) have increased by up to four times when rich snippets appear, resulting in significant increases in website traffic from organic search as a result. ![]() Using Schema increases the chances that Google will show rich snippets about your website content which can really make your website stand out in search engine result pages (SERPs). JSON-LD is a modern way of presenting Schema that contextualises your websites content to search engines. One way of doing this is using Structured Data with. Before we explore how to add JSON-LD to your website, what is JSON-LD and why use it? Next to writing awesome content, you’ve got to be able to technically SEO your site. ![]()
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